My branding and packaging designs are about more than visuals—they’re about identity, story, and connection. Each piece blends expressive illustration with strategic design, creating playful yet purposeful identities that feel alive and authentic. I draw inspiration from ritual, community, and handmade charm, shaping packaging that not only protects a product but also invites people into an experience.
I bring these ideas to life through a range of multimedia programs, combining hand‑drawn artistry with digital precision. Through thoughtful typography, symbolic imagery, and layered textures, I craft designs that resonate emotionally while staying clear and functional. Whether spotlighting local vendors or building a brand’s personality, my goal is to make packaging feel like a conversation,warm, witty, and memorable.
BRANDING & PACKAGING
Froth Moth Café
This project brought the Froth Moth Café brand to life, from concept to execution. Inspired by the delicate resilience of the moth, the identity blends symbolic illustration with a warm, handmade aesthetic. I developed a cohesive system including ads, style guides, and creative briefs, ensuring the brand’s personality carried consistently across platforms.
The visual language emphasizes ritual, community, and charm, playful yet strategic, while packaging and promotional materials highlight the café’s inviting atmosphere. By weaving storytelling into every element, the Froth Moth Café brand became more than a logo or design system; it evolved into a memorable experience that connects with audiences on both emotional and practical levels.
Over time, it has grown into a favorite amongst the community, celebrated for its authenticity and resonance.
Ascendant Books:
Rebrand
This project reimagined the identity of Ascendant Books, a local metaphysical and community‑focused shop. The rebrand centered on warmth, ritual, and handmade charm, weaving together expressive illustration, symbolic poster design, and personality‑driven copywriting. I developed campaign themes and taglines for clayware and beeswax candle ads, spotlighted local vendors, and integrated their stories into promotional materials to strengthen community connection.
Through style guides, ad layouts, and narrative‑driven branding, the rebrand established a cohesive visual language that feels both mystical and inviting. By blending strategic design with storytelling, Ascendant Books gained a refreshed identity that resonates with its audience, celebrated for its authenticity, community roots, and evocative atmosphere.
Apache Seeds: Rebrand
The Apache Seeds Rebrand was a full identity refresh rooted in themes of growth, heritage, and sustainability. Drawing inspiration from the natural cycles of planting and harvest, the project combined expressive illustration with strategic design to create a brand that feels both grounded and contemporary.
I developed a cohesive system of ads, style guides, and briefs, ensuring the brand’s voice carried consistently across packaging, promotional materials, and community outreach. Symbolic imagery and earthy textures emphasized authenticity, while clean typography and modern layouts gave the brand a fresh, accessible presence.
The rebrand positioned Apache Seeds as more than a supplier, it became a trusted community partner, celebrated for its connection to tradition and its commitment to nurturing growth.
COVER GIRL Yummy Gloss Packaging
This project centered on creating a mock packaging design for CoverGirl’s new Yummy Gloss varieties. Tasked with imagining the product launch, I developed a playful yet polished identity that highlights flavor, shine, and personality. The design explored vibrant palettes, bold typography, and tactile finishes to capture the fun, indulgent spirit of the gloss while maintaining CoverGirl’s signature sophistication.
Through concept briefs, style exploration, and packaging mockups, the project showcased how strategic design can transform a simple cosmetic into an experience, inviting consumers to connect with the product’s mood and flavor before even opening it.
