Hey There

All About Me

I’m Cassandra Rogel‑Murphy (she/her), a graphic designer and illustrator who’s called Edmonton home all my life. I’ve always been drawn to people, connections, and the stories that emerge when we share ideas. Design, for me, is less about perfection and more about exploration, finding ways to translate emotion, memory, and meaning into visuals that feel honest and alive.

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Illustration is where I untangle emotions and let my imagination speak when words fall short. My style shifts and grows with me, sometimes bold, sometimes quiet, but always rooted in the honest mess of being human. Art is part therapy, part storytelling, and part “let’s see what happens if I try this.” I love sharing that process with others, visually and emotionally, in ways that invite connection.

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Beyond illustration, I work across branding, photography, animation, and publication design. Whether I’m building packaging that invites someone to pause, capturing a fleeting moment through the lens, or shaping a layout that feels like a journey, I approach each project with curiosity, care, and a respect for the details.
 

I’m always learning, always refining, and always looking forward to the next challenge that helps me grow. I see myself as a collaborator and listener first, someone who values the exchange of ideas
and the chance to create something meaningful together. My work is playful yet intentional,
shaped by both strategy and storytelling, and guided by the belief that design should make people

feel something real.